CAMBRIDGE INTERNATIONAL AS & A LEVEL BUSINESS WORKBOOK WITH DIGITAL ACCESS (2 YEARS) (ISBN:9781108926003)

Are you looking for extra Cambridge International AS & A Level Business activities for your learners? Our workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation. This resource is ideal for putting theory into practice and building learners’ confidence further.

• Wide variety of new exam-style questions and activities so learners can further test their understanding

• Key terms grouped together for quick and simple revision and to support English as a second language learners

• Worked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks like

  • Contents
  • How to use this book
  • Introduction
  • Introduction to command words
  • Unit 1 Business and its environment
  • 1. Enterprise (AS level)
  • 2. Business structure (AS level)
  • 3. Size of business (AS level)
  • 4. Business objectives (AS level)
  • 5. Stakeholders in a business (AS level)
  • 6. External influences on business activity (A level)
  • 7. External economic influences on business activity (A level)
  • 8. Business strategy (A level)
  • 9. Corporate planning and implementation (A level)
  • Unit 2 Human resource management
  • 10. Human resource management (AS level)
  • 11. Motivation (AS level)
  • 12. Management (AS level)
  • 13. Organisational structure (A level)
  • 14. Business communication (A level)
  • 15. Leadership (A level)
  • 16. Human resource management strategy (A level)
  • Unit 3 Marketing
  • 17. The nature of marketing (AS level)
  • 18. Market research (AS level)
  • 19. The marketing mix – product and price (AS level)
  • 20. The marketing mix – promotion and place (AS level)
  • 21. Marketing analysis (A level)
  • 22. Marketing strategy (A level)
  • Unit 4 Operations management
  • 23. The nature of operations (AS level)
  • 24. Inventory management (AS level)
  • 25. Capacity utilisation and outsourcing (AS level)
  • 26. Location and scale (A level)
  • 27. Quality management (A level)
  • 28. Operations strategy (A level)
  • Unit 5 Finance and accounting
  • 29. Business finance (AS level)
  • 30. Forecasting and managing cash flows (AS level)
  • 31. Costs (AS level)
  • 32. Budgets (AS level)
  • 33. Financial statements (A level)
  • 34. Analysis of published accounts (A level)
  • 35. Investment appraisal (A level)
  • 36. Finance and accounting strategy (A level)
  • Acknowledgements.